WHAT THE HELL IS THAT?

In the loud world of marketing, it is hard to stand out, so I decided to give my brand a face. Wild face, that people will remember. 

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It is based on my surname, in Czech it means - more meaner. People always make jokes about it. So why not take advantage of it? If I am mean I could as well be a devil, he is mean enough. That is the concept that the whole identity is based on. I love that it is very playful even in the tone of voice and again it is controversial because some people tell me - it is like a pornstar brand.